Aimee Engelmann

Best Customer Experience Metrics and KPIs

Research has shown CX has overtaken both as the key to not only attracting but keeping business....

Transactional vs Relationship NPS

Yes indeed - happy customers are good for business.

Australia has a lot to learn from the World's best - it's all about the 'un-happy path'

Well, I’m here to tell those businesses that believe in such theories to think again.